Heavy Sound Labs
Branding + Illustration
About the Briefing:
"Heavy Sound Labs is a music technology partnership based company looking for today's next emerging stars. We are a team of problem solvers providing talent with proprietary tools and information to grow their careers. At "Heavy Sound" we partner with artist at a development stage and strategically apply resources to amplify their audience and gain cultural traction."
We were commissioned to build a completely new brand, design a character (Heavy) that represents the brand vibes, and make a key illustration that would be used as assets on multiple media.
We had the help of the designer Tatiane Barato on the identity, she wrapped all the material we did in a great brand book and setting the brand guidelines.